Disney Streaming Services
Launching the Future of Streaming
Disney+, ESPN+, NHL.tv, UFC
Dir Creative Services
Leadership, Creative, Design, Branding, Production
Disney Streaming Services
Sports, Entertainment, Digital Media, Technology
From UFC to Mickey, Disney Streaming Services needed a creative & design performance marketing team in support of the companies pioneering direct-to-consumer streaming products, content and corporate group initiatives.
By bringing together a multidisciplinary staff of talented creative directors, designers, writers and planners, our team launched some of the biggest brands in streaming including: ESPN+, Disney's first direct-to-consumer streaming service offering live sports & originals and the highly anticipated Disney+, with family friendly originals and classics across Disney, Lucas Films, Marvel, NatGeo and Pixar studios.
Fans, Content & Technology
Mission Launch and promote ESPN and Disney’s first direct-to-consumer live and original sport streaming service. Tactic: Establish data driven creative strategy through lifecycle and digital ad campaigns. for ESPN’s expert sporting coverage and award winning original content, powered by Disney Streamings industry leading technology.
Results Launched in April 2018 ESPN+ reached over 2 million paid subscribers in under a year, streaming over 1,400 live events and exclusive originals per month.
UFC on ESPN+
Mission Inform UFC fans old and new that ESPN is the new home of the UFC, with exclusive fights, originals and pay-per-view events.
Tactic Collaborate with brand, league, and programming teams in building a fluid creative-production and approval process.
Results ESPN+ added 568,000 subscribers in the two days leading up to our first UFC Fight Night from Brooklyn’s Barclays Center and over 650,000 paid streams for our first marquee PPV event.
Global Prelaunch & Awareness
Mission Drive pre-subscriptions and awareness for the upcoming Disney+ launch and original content releases.
Tactic Create branding guidelines and digital marketing channels. Establish a shared creative platform for North America and EMEA social, display, email, in-app, partner and affiliate marketing channels. Keep the brand voice, tone and look consistent across multiple languages and applications
Results After a marketing and product soft launch in the Netherlands, Disney+ was released to an expanded North American and Canadain audiences. Leading to over 20 Million paid subscribers in only three months, with many even pre-subscribing for a full year in eager anticipation.