Creative & Design Director
ESPN+
Content & Product Marketing
Brand:
ESPN+
Role:
Dir Creative Services
Skills:
Creative, Design, UX, Content Marketing, Strategy
Team:
Disney Streaming Services
Industry:
Sports, Technology, Entertainment
A creative team built to keep pace with the editorial speed of live sporting events and the changing landscapes of digital streaming.
1,400 monthly live events and originals. With a data-driven approach and close collaboration across brand, marketing, data & technology teams, we established marketing products that balanced performance as well as design.
Identity
Brand Ecosystem
Motion driven creative developed and tested in support of the ESPN+'s multiple live sporting events and original programming. With our always-on digital campaigns developed to meet the demands of live events and an ever expanding content library.
Product Marketing
Content, Subscriptions & Awareness
To supplement content marketing efforts, branded campaigns were developed bolstering free trial subscriptions and product awareness across paid and owned properties.
In-App
Paywalls & Beacons
Great creative teams take data, strategy and digital capabilities and turn them into visually engaging content. Within our test and learn framework each campaign was uniquely built to capitalize on trends, content engagement and the uniqueness of each sport.
