Content & Product Marketing
Dir Creative Services
Creative, Design, UX, Content Marketing, Strategy
Disney Streaming Services
Sports, Technology, Entertainment
A creative team built to keep pace with the editorial speed of live sporting events and the changing landscapes of digital streaming.
1,400 monthly live events and originals. With a data-driven approach and close collaboration across brand, marketing, data & technology teams, we established marketing products that balanced performance as well as design.
Motion driven creative developed and tested in support of the ESPN+'s multiple live sporting events and original programming. With our always-on digital campaigns developed to meet the demands of live events and an ever expanding content library.
Content, Subscriptions & Awareness
To supplement content marketing efforts, branded campaigns were developed bolstering free trial subscriptions and product awareness across paid and owned properties.
Paywalls & Beacons
Great creative teams take data, strategy and digital capabilities and turn them into visually engaging content. Within our test and learn framework each campaign was uniquely built to capitalize on trends, content engagement and the uniqueness of each sport.