In 2019 UFC made a move to ESPN+
their new home for unrivaled UFC access to exclusive live fights, PPV events and new original programming.

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In collaboration with UFC teams and partners, we showcased these must-have services through a massive launch effort. The culmination was the first-ever ESPN+ Fight Night in Brooklyn which kicked off a new five-year rights agreement and spurred 568,000 new subscriptions in the two days leading up to the fight.

 

Our creative and marketing teams built robust campaigns targeted towards UFC's loyal fans, with a message of commitment to the world's most significant mixed martial arts platform. We leveraged capabilities across social, affiliated partners, on-air, radio, and weekly emails focused on our constant stream of original content, to drive engagement continually throughout the fight night calendar year.