The Cask by The Glenlivet
Challenge: Create a differentiating premium luxury user experience for The Glenlivet’s iPad-based men’s lifestyle magazine, The Cask.
Approach: Drive desire via a Modern Heritage concept. Imbue strong, masculine, clean and bold heritage throughout beautiful typography, layout and composition. Create a simple and clean user experience that serves discovery as well as it does targeted reading.
Client: Pernod Ricard / The Glenlivet
Agency: Deep Focus
Creative Director: Ken Kramer
Art Direction & Design: Rob Seale
Design: David Santana
Editor: Neil Russo