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Scary Mommy Originals : Branding & GFX 

Scary Mommy TV 2017 Sizzle

Scary Mommy Originals, Launched in 2017 with over 400 Million video views in less than 12 months.

Building on the success of book and digital releases, SM Originals was created to engage millennial females through humor, family, and documentary programming united by motherhood. With a staff of talented writers, producers and creators Scary Mommy Studios built a production team from the ground up.

Client: Some Spider Studios
Directors: Micaela Birmingham / Alison Bucalo

Design Director: David Santana

Motion Director: Frank Lee

Senior Designer: Jisol Lee

Get To Know ESPN+ Campaign

Scary Mommy Originals

Programing Selects

Madge the Vag

Hosted by seasoned comedian Julie Kottakis, Madge explores the taboos and myth of womanhood through expert interviews, man on the street sound bites, and a quirky.

( 12 episodes per season - 4 minutes each )

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GFX Intro Evolution

Pilot Intro

Season 1

Season 2

More Scary Mommy Originals

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Lullaby League

An unscripted series featuring real singers, parents and (fussy) babies as acapella groups compete to sing a baby to sleep.

( 12 episodes per season - 6 minutes each )

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I'm Scary Mommy

The real-world documentary series which explores the joys and hardships of motherhood, parenting and being a woman in America.

SEE MORE ON SCARYMOMMY.COM

Digital Exclusives

Scary Mommy on Snap

Just Eat It!

Cocktail Fridays

Sponsored Content

Branded

Helping brand partners share their message to over 100 million of our fans.

Brand partners including Airbnb, Netflix and Huggies trusted in our teams to create campaigns that showcased their brands through the Scary Mommy lens.

Below: BE YOU presented by H&M ( Back to School Campaign )

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On Channel

Social Post

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Email Campaign

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