Bringing to life the variety of ingredients in Beneful dog food. We created a cooking show with two points of view, Amy and her trusted paw in the kitchen, Ollie. While Amy cooks and shows you how to prepare simple seasonal human dishes inspired by the ingredients in Beneful, you have the ability to toggle the audio from Amy's instructions to Ollie's dog thoughts.
This fully responsive site worked on both androidand ios devices, with a focus on reaching our consumers with the same experience on both desktop and mobile.
Client: Purina Pet Care / Beneful
Agency: Deep Focus
Creative Director: Hillary Fabian
Associate Creative Director: David Santana
Design: David Santana
Copywriter: Kaity Potak