Scary Mommy

Mission : Refresh the visual voice of Scary Mommy, a brand reaching over 80 million unique visitors monthly. Amplifying the brand’s honest look on parenting and motherhood with a fierce sense of humor and self-awareness.


Tactic : Build a diverse team of talented motion and design creatives in expanding the media footprint of the New York Times best selling series by Jill Smokler, through an identity rebrand, digital relaunch and original video programming.


Result : With a successful rebrand across all digital channels, over 13 million monthly fans viewed our daily stream of articles and new original video series including: Lullaby League, a lullaby singing competition show hosted by Jim O'Heir which simultaneously aired on the Pop television network.
The same year Scary Mommy became the first parenting channel on Snap Discover, reaching fans with exclusive daily content for millenial parents.