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Jordan Breakfast Club

Digital Training Program




Associate Creative Dir


Strategy, UX/UI, Design


Deep Focus


Sports, Retail, Technology

Designed to help kids improve their speed, strength and reaction skills for the season ahead.
After digitally subscribing to the 30-day training program, athletes had the opportunity to begin training using the drills and techniques introduced by a collection of Jordan Brand athletes, such as Dez Bryant, Erik Kynard, and Jalen Ramsey.

These digital sessions were delivered directly to the athlete through a Jordan Chatbox® execution, geared toward athletes of all levels who strive to be champions.
Athletes who signed up received sharable notifications with exclusive gear drops throughout the program series.

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