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Scary Mommy

Building a Media Brand


Scary Mommy


Design Director


Leadership, Branding, Design, Creative, Content Creation


Some Spider Studios


Digital Media, Social, Editorial, LifeStyle

Mission : Refresh the visual voice of Scary Mommy, a brand reaching over 80 million unique visitors monthly. Amplifying the brand’s honest look on parenting and motherhood with a fierce sense of humor and self-awareness.

Tactic : Build a diverse team of talented motion and design creatives in expanding the media footprint of the New York Times best selling series by Jill Smokler, through an identity rebrand, digital relaunch and original video programming.

Result : With a successful rebrand across all digital channels, over 13 million monthly fans viewed our daily stream of articles and new original video series including: Lullaby League, a lullaby singing competition show hosted by Jim O'Heir which simultaneously aired on the Pop television network.
The same year Scary Mommy became the first parenting channel on Snap Discover, reaching fans with exclusive daily content for millenial parents.


Brand Ecosystem

With a brand that pulls-no-punches on parenting, motherhood and equality, we aimed to create a look that was clear, empowered and fun. Inspired by vivid colors, bold patterns, and tactile typography with the seasoned swagger of an experienced parent.

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Content Branding

Logos & GFX Packages

Streamed by neary 500 Million fans in less than 12 months, Scary Mommy Originals was created to engage millennial females through humor, family, and documentary programming united by motherhood. Together with creators and content producers our creative team branded and designed GFX packages for original scripted, editorial and sponsored content.


H&M presents BE YOU!

Helping brand partners share their message to over 100 million of our fans. Brand partners including Airbnb, Netflix and Huggies trusted in our teams to create campaigns that showcased their brands through the Scary Mommy lens.

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