Jordan Breakfast Club
Digital Training Program
Associate Creative Dir
Strategy, UX/UI, Design
Sports, Retail, Technology
Designed to help kids improve their speed, strength and reaction skills for the season ahead.
After digitally subscribing to the 30-day training program, athletes had the opportunity to begin training using the drills and techniques introduced by a collection of Jordan Brand athletes, such as Dez Bryant, Erik Kynard, and Jalen Ramsey.
These digital sessions were delivered directly to the athlete through a Jordan Chatbox® execution, geared toward athletes of all levels who strive to be champions.
Athletes who signed up received sharable notifications with exclusive gear drops throughout the program series.