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Bully: Design & Marketing

Bully Limited Edition Packaging

The Rockstar tradition of groundbreaking, original gameplay and humorous tongue-in-cheek storytelling invades an entirely new setting: the schoolyard. 

As a mischievous schoolboy, you’ll stand up to bullies, get picked on by teachers, play pranks, win or lose the girl, and ultimately learn to navigate the obstacles of the worst school around, Bullworth Academy - a corrupt and crumbling prep school with an uptight facade. Bully Website

CREDITS

Brand: Rockstar Games

Head of Art: Paul Yeates
Lead Designer: David Santana

Lead Designer: Mike Cala

Promotional Items

Promotional Items

Sling shot, regal paper weight, stationary set & cricket bat

Limited Edition Skateboard

Limited Edition Skateboard

Official Soundtrack

Official Soundtrack

Game Manual and Map

Game Manual and Map

Taxi Topper

Taxi Topper

Campaign Snipes

Campaign Snipes

Campaign Snipes

Campaign Snipes

Print Ad

Print Ad

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