FulLife Digital Photobook Campaign
To support the launch of Beneful's FulLife campaign we created a digital photobook where fans could use photos from Instagram and Facebook to create a shareable video of them and their pet pals.
Partnering with Instabook to give our first 500 fans a real life mini photobook mailed to their homes in one simple experience; across two seperate API.
Client: Purina Pet Care / Beneful
Agency: Deep Focus
Creative Director: Hillary Fabian
Associate Creative Director: David Santana
Digital Producer: Sean Fleming