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FulLife Digital Photobook Campaign

To support the launch of Beneful's FulLife campaign we created a digital photobook where fans could use photos from Instagram and Facebook to create a shareable video of them and their pet pals. ​


Partnering with Instabook to give our first 500 fans a real life mini photobook mailed to their homes in one simple experience; across two seperate API.

Client: Purina Pet Care / Beneful
Agency: Deep Focus
Creative Director: Hillary Fabian
Associate Creative Director: David Santana

Digital Producer: Sean Fleming


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