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Beneful.com Redesign

When Beneful looked to redesign their site in 2015 we didn't just take their look and feel turn it into a fully responsive site. Everything from how their consumer absorbed information to easy of the CMS, we wanted to improve on the old site in everyway possible.

 

Simple and bold we worked on bringing to life not only the look and vibrancy of the brand but the natural joy of pets and their owners. Using simple html5 and videos animations, along with images showcasing real consumers and their buddies, we worked to create moments that captured your attention while showcasing our products and beliefs.

CREDITS
Client: Purina Pet Care / Beneful
Agency: Deep Focus
Creative Director: Hillary Fabian
Associate Creative Director: David Santana

Design: David Santana / Jessie Lee / Tom Nguyen

Copywriter: Kaity Potxak

Strategy: Michelle Rowley

Digital Producer: Adam Zion

Hero Page

Hero Page

Desktop

Hero Page

Hero Page

Mobile

Product Detail

Product Detail

Mobile

Product Overview

Product Overview

Mobile

Content Hub

Content Hub

Mobile

Reviews Section

Reviews Section

Mobile

Article Template

Article Template

Mobile

500 Error Screen

500 Error Screen

Mobile

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