Creative & Design Director
When Beneful looked to redesign their site in 2015 we didn't just take their look and feel turn it into a fully responsive site. Everything from how their consumer absorbed information to easy of the CMS, we wanted to improve on the old site in everyway possible.
Simple and bold we worked on bringing to life not only the look and vibrancy of the brand but the natural joy of pets and their owners. Using simple html5 and videos animations, along with images showcasing real consumers and their buddies, we worked to create moments that captured your attention while showcasing our products and beliefs.
Client: Purina Pet Care / Beneful
Agency: Deep Focus
Creative Director: Hillary Fabian
Associate Creative Director: David Santana
Design: David Santana / Jessie Lee / Tom Nguyen
Copywriter: Kaity Potxak
Strategy: Michelle Rowley
Digital Producer: Adam Zion
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